50 Exquisite Wine Label Design Samples

We may not all be wine connoisseurs, but as designers we can be wine label connoisseurs – just like every other clueless guy who had to choose a bottle in front of his date.

Sounds familiar? Well, now’s a great chance for you to appreciate beautiful wine label design without worrying about the bill or the date! So feast your eyes on this selection of fine wine label designs, and don’t worry; it’s on us.

If you also design wine labels or just want to grace an occasion with your custom wine bottles, you can make wine labels quick and easy at UPrinting.com.

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  • http://www.designerfreelance.net designer Freelance

    I am a wine lover, and some of these labels are amazing. Particularly love concept for the Masu one. (Label according to wine age). You are only missing some Rioja wine :)

  • Rod

    These designers obviouly drink lower end crap wines and are designing labels to match their tastes. Do they know anything about wine history or niche marketing? I’ve designed wine labels for 30 years and laugh at how unknowledeable most young designers are about the product they think they are designing for. The poor winery owner who falls for a cleaver design but knows little of how that dewsing will translate into marketing his product.

  • http://twitter.com/the_closetchef Peter Bagi

    great list! I see you have a couple of BC wines in there. Check this one out http://www.dirtylaundry.ca/wine/chardonnay.php

    great label, great story behind the name!


  • Anonymous

    Some designs we have seen before (and even wrote about ourselves), but a truly great collection! Got to love the best in wine label design! Thank you.

  • Carey

    My my Rod, such a sour attitude. Some of these designs are very creative and breathe new life into an evolving wine label genre. Not all wines are first growths with their traditional/historical labels. Lucky for most of us, we can enjoy the entire range of offerings, including innovative label designs. I guess we can count you out as a mentor to successive generations of designers.

  • Anonymous

    Cheers for the comment!

  • Anonymous

    rioja wine a favourite of yours javier?

  • Anonymous

    brittish columbia wines? I am a big fan of the BC!

  • Anonymous

    I like to see both side of coin here great to see a responsive comment carey. Innovation has to come round in every avenue and industry or all things would be sour and become old!

  • redips

    If you have designed for 30 years you should be unaware of the current status of the wine industry. There is an estimated 1,000,000 wine brands today (AWBC, 2010) and regulations worldwide (EU/US/Aus) controlling how a label is designed (down do the dimensions of the alc/vol designation). At some point, even the most ‘brilliant’ old timers will run out of ideas. With a market as competitive as this one, every ounce of ‘creative’ labeling is needed to gain a competitive advantage. You are also failing to realize that even the best wines with best labeling may fail to make it more than a few years (like more than half of all new brands).

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  • Anonymous

    None of these come close to The Infinite Monkey Theorem’s packaging, Best try harder….

  • http://4min.name Anonymous

    Black bottle, a dark red wine, black label and black packaging for fine wine. That’s what I liked most.

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  • http://www.boberika.com Boberika

    These are great!

  • Anonymous

    I must admit that sounds like the kind of packaging I would like the most such a great combination.

  • Anonymous

    No-one said these were the absolute top fifty, Just a great selection of designs. Im sure we will have to check out and cast the net wider on label designs in the future :)

  • Mago64

    am delighted to see that labels are losing seriousness

  • Gdfo

    Most of this is kitch.

  • LMac

    As a distributor in Western Canada, wine labels are such a huge selling feature. These are clever, interesting and as many of my customrts will attest to, they will buy a wine because the label was great. They will rebuy a wine if the wine is good, but the initial buy is label. So when I am looking for a brand to bring into my market, label has a huge impact. Many of the above labels would do great in our market. Several of them already are here and are doing great. We are having a tougher time convincing the customer to buy an old world label that is confusing and “busy with words” because they all seem to want something catchy and unique, but simple and easy to identify on the shelf. Many of these label provide just that

  • http://twitter.com/kris_jeary Squiders Web Design

    Great idea for a post and some lovely work, i have to admit i’ve chosen wine in the past influenced by the label… something about books and covers rings a bell

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  • Vine Street

    As one of the owners of one of the wines above (Misfits Wine Co Cycle Buff Beauties) and the US importer for three other wines on this list I have to react to Rod’s assumption that great packaging means poorly made wine. Yes the wines are all made by young winemakers but these are four of the most talented young winemakers in Australia. One of who three years ago one the “Australia Young Guns” award and another was nominated last year. These are serious wines made by serious winemakers who don’t take marketing as seriously as you do. Having said that, these wines sell. All of the wines above are some of our best selling wines. I applaud creativity in label art. For me, it very similar to album art from the 1970s which was another creative medium that I used to love.

  • Anonymous

    Great to have have an owner in on the debate, and speak from personal experience.

  • Anonymous

    If you can seek it out it would be great to check it out :)

  • wineCROSBIE

    Let me start by saying I like snazzy wine labels. As a professional in the wine industry, they do not hold much merit.

    The influence of the wine label has sold a lot of wine in the last 5 years, but not in the last 18 months. As we learned in California and USA recently, the increased production of those wines following initial sales led to overproduction. There is now a great deal of wine to sell and people are buying tried and true, domestic, and more well known producers. The label design is often gimicky, filled with plonk, and doesn’t make it to the dinner table or parties consistently. Keep up the work on designing of course, but wine making and selling is not for the marketing student and graphics design entrepreneur.

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  • Anonymous

    Thanks for your input ryan, its great to hear a professionals opinion from the industry.

  • Kevin

    Hi Ryan, i am looking to create a wine label which i would like to reach the dinner table and parties consistently, i dont have a huge budget for this and so i would like to try and get a good designer onboard first time.Pls could you help suggest a good one.
    Your help would be most appreciated.

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  • http://twitter.com/detozin Miodrag Ristić

    Excellent selection! Very inspiring, thank you!

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