Design Juices

The Use of Content and Design Across Platforms

Once upon a time Web Design was focused on tables… You couldn’t eat or drink on these tables though!

rise of art The Use of Content and Design Across Platforms

When you think about it the idea of separating a web page into small sections which contain content is actually quite a good one – in theory at least. It meant websites looked neat although the internet stemmed from information showcasing so that’s what you’d expect. I have never coded with tables just only ever had to include them as part of a page. So I suppose I’m lucky.

Now that tables have been dropped in favor of DIVs (divisions – “the idea of separating a web page into small sections which contain content is actually quite a good one”) a whole host of opportunity has risen for Designers and therefore businesses and individuals to really have a presence on the web. Not only with traditional designs but a whole host of dazzling effects with jQuery, CSS3 and more!

But where’s it going and is it a good thing leaving behind cells and going to loose divisions?

Here’s a little opinion-editorial on the rise of Art in Web Design.

  1. What’s happening to content?
    content 300x70 The Use of Content and Design Across Platforms
    I love how websites look. I love vibrant colors, illustrative art, big backgrounds and wacky typography. All of these things are great but it’s vital we make sure we don’t loose site of the purpose of the site and its’ content. Even if a site has a really old and boring design I will still visit it and read the content if I need or want to.
    Don’t let design put you off – don’t judge a book by it’s cover. I suppose there is a danger that we begin to neglect writing and replace it with endless YouTube videos but I think the presentation of content is really exciting and sites like YouTube do offer a unique way to get a message over to visitors. Videos add a whole other layer to sites that has been made easier by sites like YouTube and Vimeo which are relatively new. However, we must remember to make our content as good, if not better, than our designs.What’s also interesting is the rise in fully immersive sites that aren’t static but full of twists and turns, similar to reading a story.
  2. What about mobile browsing?
    mobile browsing 300x70 The Use of Content and Design Across Platforms
    The crunch. If your site is a massive image with loads of funky CSS links and hovers viewing it on a mobile phone could be like trying to read the whole of Wikipedia in a day – it just isn’t going to happen, at least not in 2010. As designers we need to take this into account and as much as we love our large images and funky graphics we need to create simple user-friendly mobile versions.
    Wikipedia is a great example of a well presented mobile site that works extremely well. Also, remember you could get your site to function correctly on say an iPod touch but to see your superbly detailed image the user will have to zoom in to see what you want them to which isn’t such a great thing. Luckily, there are some great WordPress plugins to do all the work for you if you use WordPress of course. I’ve found different plugins have a different take and there isn’t an obvious best though so just take a look on the WordPress site.
  3. A compromise?
    compromise 300x70 The Use of Content and Design Across Platforms
    Maybe what’s best is a loving compromise between “WOW THAT IS AMAZING!” design and really interesting content and I think we’ve got it right at the moment; if you’re designing remember not everyone out there cares about exactly how great your site looks. Twitter is a great example; it’s a simple clean design that looks good but I’m not fussed that it’s not the most exciting of designs. In fact, I think it fits perfectly, Twitter is all about Tweets not the site design and the design takes the focus onto the Tweets rather than itself.
  4. Final Thoughts.
    I think the web is becoming more interactive and is, of course, growing in importance. CSS3 opens up even more exciting possibilities to increase our use of shape and art in web design. With more mobile devices than ever and with ever better graphics the next few years should hold a great selection of design and an unleashing of fresh talent, the likes of which we have never seen before!

Maybe you’ve just designed a really illustrative site, let us know! Tell us your arty design stories!

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  • Laura

    Nice article but I can’t help but feel that the title really doesn’t describe the post – I was expecting a showcase of websites which used interesting graphics in there layout. I suggest changing the title to something more suitable, perhaps something more to do with usability across different platforms???

  • http://dspickett.com DSPICKETT

    Thanks for this, I agree! I had no idea what to call it and your suggestion does certainly appeal. Will have to keep it mind.

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  • http://www.murlu.com Murlu

    As much as I love design I think it’s definitely going to need to take (at least) a side seat to how the content is delivered. Believe me, I love a great looking website but if the content is lacking than it doesn’t really matter, ya know?

    So now, as a designer, it has to be that perfect blend of delivering content without becoming too distracting but being attractive enough that it pulls the visitor in. It seems like this has always been the point but it goes to show you that sometimes a design just needs to be what fits with the content instead of the content fitting within the design – lots to think about as many of these new technologies emerge.

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  • Anonymous

    I feel that the loss of tables allows us to fully take advantage of the grid in a much more interesting way. On my own website I utilized this to present the most relevant information in a single page that I could, (samples of my work a quick bio/boilerplate, all contact info, and download link to my resume and portfolio).

  • http://dspickett.com DSPICKETT

    Exactly, that’s exactly how I feel. It’s about what the user wants to see “most relevant information in a single page that I could” and I think that’s a massive thing.

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  • http://dspickett.com DSPICKETT

    Thanks Laura! It’s really good fun! :)

  • Anonymous

    thanks laura for your response!