The Use of Content and Design Across Platforms
Once upon a time Web Design was focused on tables… You couldn’t eat or drink on these tables though!

When you think about it the idea of separating a web page into small sections which contain content is actually quite a good one – in theory at least. It meant websites looked neat although the internet stemmed from information showcasing so that’s what you’d expect. I have never coded with tables just only ever had to include them as part of a page. So I suppose I’m lucky.
Now that tables have been dropped in favor of DIVs (divisions – “the idea of separating a web page into small sections which contain content is actually quite a good one”) a whole host of opportunity has risen for Designers and therefore businesses and individuals to really have a presence on the web. Not only with traditional designs but a whole host of dazzling effects with jQuery, CSS3 and more!
But where’s it going and is it a good thing leaving behind cells and going to loose divisions?
Here’s a little opinion-editorial on the rise of Art in Web Design.
- What’s happening to content?

I love how websites look. I love vibrant colors, illustrative art, big backgrounds and wacky typography. All of these things are great but it’s vital we make sure we don’t loose site of the purpose of the site and its’ content. Even if a site has a really old and boring design I will still visit it and read the content if I need or want to.
Don’t let design put you off – don’t judge a book by it’s cover. I suppose there is a danger that we begin to neglect writing and replace it with endless YouTube videos but I think the presentation of content is really exciting and sites like YouTube do offer a unique way to get a message over to visitors. Videos add a whole other layer to sites that has been made easier by sites like YouTube and Vimeo which are relatively new. However, we must remember to make our content as good, if not better, than our designs.What’s also interesting is the rise in fully immersive sites that aren’t static but full of twists and turns, similar to reading a story. - What about mobile browsing?

The crunch. If your site is a massive image with loads of funky CSS links and hovers viewing it on a mobile phone could be like trying to read the whole of Wikipedia in a day – it just isn’t going to happen, at least not in 2010. As designers we need to take this into account and as much as we love our large images and funky graphics we need to create simple user-friendly mobile versions.
Wikipedia is a great example of a well presented mobile site that works extremely well. Also, remember you could get your site to function correctly on say an iPod touch but to see your superbly detailed image the user will have to zoom in to see what you want them to which isn’t such a great thing. Luckily, there are some great WordPress plugins to do all the work for you if you use WordPress of course. I’ve found different plugins have a different take and there isn’t an obvious best though so just take a look on the WordPress site. - A compromise?

Maybe what’s best is a loving compromise between “WOW THAT IS AMAZING!” design and really interesting content and I think we’ve got it right at the moment; if you’re designing remember not everyone out there cares about exactly how great your site looks. Twitter is a great example; it’s a simple clean design that looks good but I’m not fussed that it’s not the most exciting of designs. In fact, I think it fits perfectly, Twitter is all about Tweets not the site design and the design takes the focus onto the Tweets rather than itself. - Final Thoughts.
I think the web is becoming more interactive and is, of course, growing in importance. CSS3 opens up even more exciting possibilities to increase our use of shape and art in web design. With more mobile devices than ever and with ever better graphics the next few years should hold a great selection of design and an unleashing of fresh talent, the likes of which we have never seen before!
Maybe you’ve just designed a really illustrative site, let us know! Tell us your arty design stories!
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