Today on day four of the 12 Days of Christmas #WishList; We bring you an interview and showcase of the works of online t-shirt store Detour Designables. We recently got a chance to talk to the man behind the brand, Juna and I discuss who Detour Designables are, How have they managed to reach their five years birthday? and What their #WishList for Christmas is in 2010.
Hi Juna, It’s great to introduce yourself to the Design Juices readers. CWhy don’t you tell us how Detour designables came together and what you bring to the world of online t-shirts.
Detour Designables began in 2005. A couple of years before that, my friend Rick I started a small graphic design business called Detour Design. Rick found a blog post that talked about how many graphic designers were making a good income selling t-shirts online. We researched online t-shirt companies and decided to open our first shop with CafePress.
We named it Detour Designables, which is a mix of Detour Design and wearables. After our first t-shirt sale, I was hooked. Early on I was inspired by shops like Busted Tees, Snorg Tees and CafePress shops like Flippin Sweet, Burn Tees & KA Design. I enjoy pop culture, so throughout the years, I continue to fill Detour Designables with humorous designs inspired by pop culture from tv shows, movies and the entertainment media.
With over 150 t-shirt designs available, is there a single or group of designs which is the most special or personal meaning? or is that the first design you sold?
The designs I created for the tv show Lost are the most special to me. I am a huge Lost fan. I watched every episode from the series premiere to the finale, and created designs inspired by the show. During the last season, I entered a t-shirt design contest sponsored by CafePress and Lost. I was chosen as one of the semi-finalists and won the Lost DVD box set and my “We Have to Go Back” t-shirt which was signed by the cast of Lost.
The online t-shirt business is a really competitive place to be looking in as an outsider, is there a lot of jealously? or would you say that it is a healthy online community which is great to be around?
The online t-shirt business is really competitive, no question. There are over a million designers on CafePress alone. New independent shops pop up every day. Just looking at the number of t-shirt designers and shops out there can be a little discouraging. Although this business is competitive, I have found that the online community is great. When I first started, I joined online forums and groups for help. I have corresponded with other shop owners through e-mail, and all have been friendly and helpful.
This past May Detour Designables reached its 5 year birthday? Was their a target to reach this milestone when first setting up the brand or was this something which has been achieved with 5 years of hard work?
Detour Designables celebrated its 5-year anniversary on May 5, 2010. The years have gone by so fast. I love designing t-shirts, and will continue to design t-shirts as long as there are people who want to buy them. I design t-shirts in my free time. I have a full time day job. My dream is to create and sell t-shirts full time. Sadly, the bad economy hasn’t helped to make this dream a reality. I believe someday it will happen.
If you could give a new T-shirt business owner one piece of advice to pass on, with 5 years experience. What would it be?
Keep designing new t-shirts every week. You never know which design will be your next best seller. There is a direct relation to how many designs you have and how many sales you will get.
Will Detour Designables be doing anything special for Christmas and New Years?
There may be a few Christmas giveaways this year, I haven’t decide yet. You’ll have to check our website often to see.
Complete this sentence: “All I want for Christmas is…”
All I want for Christmas is… a new XBox 360 with Kinect.
Detour Designables: My Favourite Designs
Cool Ice Cream
Suit Up: Cause Tonight is Going to be Legendary
The Eh Team
I’m On a Boat
I’m With the UK
Thanks to Juna of Detour Designables, for talking his time out with this interview today. Tomorrow we will be interviewing and featuring Helena Pion. #WishList
Special thank you to Greg Wilson of @Your_Say on twitter, for event social media consultation.
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