Today on day four of the 12 Days of Christmas #WishList; We bring you an interview and showcase of the works of online t-shirt store GritFX. We recently got a chance to talk to the woman behind the brand, Manz and I discuss who GritFX are, by how much are the English are going to win the ashes? and What their #WishList for Christmas is in 2010.
Hi Manz, It’s great to introduce yourself to the Design Juices readers. Why don’t you tell us how GritFX came together and what you bring to the world of online t-shirts.
GritFX T-Shirts was born in 2008 by Dave and myself. We both always loved great t-shirt designs and thought we might give it a go ourselves. The only logical avenue for us to follow as far as designs go, were the things that interested us. Movies, music, madness. What we bring to the t-shirt world (or what we like to think we bring to the t-shirt world) is a somewhat unique perspective on movie references and pop culture.
The GritFX online store features some great pop culture tees and Tees related to the films and TV shows we all love to hate. Do you have a particular favourite t-shirt in your store? Which design was the hardest to put together?
It’s always tough to pinpoint a particular design as your favourite. I’d have to say that Vampire Cheerleaders On Acid would be an all-time favourite of mine – simply because it’s kooky and it was a crazy moment of inspiration on Dave’s part that saw that design come into being. As for the hardest design – well, it’s always the ones that have multiple elements and treatments and layers; it’s not that they are difficult; they just take time. For instance, our Namaste tee from the TV series Lost took quite some time to finish.
Whats a day in the life of Manz like living over there Down under in the land of oz? Is it a hard working environment to stay focused everyday or do you have a set routine?
Well, it’s like this – wake at dawn (usually awoken by one of my cats scratching or meowing at my bedroom window); then it’s coffee; boot up the computer; pump some music; more coffee; work; browse the net/tweet; some more coffee; more work; more browsing/tweeting etc; potter in the garden for a while; maybe some more work; is it time for coffee? Seriously, each day is quite different (and I don’t really drink that much coffee). Aside from GritFX, Dave and I run a graphic design business – so each day presents new challenges. So, no set routine – just whatever the day brings.
We also see that GritFX also has its own online magazine, which features film reviews and much more. What brought about this spin-off of the GritFX brand? Are there any other spin-off ventures expanding the GritFX brand?
The whole concept of GritFX organically developed into a platform for our friends as well – not just our online tee-designin’ peers (who we try to support as much as we can), but our close friends who are writers (it’s all very nepotistic, you see). And so, the GritFX Magazine evolved from a simple blog – that primarily featured Dave and his buddy Decoy Spoon – into an online magazine with multiple writers covering topics that reflect and influence our t-shirt designs.
As for spin-offs – we’re excited about our recent partnership with Kelly of Saucewear in which some of our best sellers will be sold as limited edition screen-printed tees (our “Lostie” t-shirt being the first). And, I can’t reveal anything yet, but there will be a new and surprising range of GritFX tee designs in 2011. So stay tuned.
Will GritFX being doing anything special for Christmas and New years?
The only thing special that we’ll be doing for Xmas and New Year is taking some much-needed time away from the computer (and drinking copious amounts of alcohol to deal with the wretched Aussie summer heat).
Complete this sentence: “All I want for Christmas is…”
“…to get through a summer night without a mosquito bite!”
GritFX: Favorite Designs
We’re Going to the Winchester
I’d Tap That
What Up Dog?
Caretaker Wanted – Overlook Hotel
Wanted for Thought Crime
GritFX Art Postcards
Thanks to Manz of GritFX, for talking her time out with this interview today. Tomorrow we will be interviewing and featuring Helena Pion. #WishList
Special thank you to Greg Wilson of @Your_Say on twitter, for event social media consultation.
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