Today on day eight of the 12 Days of Christmas #WishList; We bring you an interview and showcase of the works of online t-shirt store Rizzo Tees. We recently got a chance to talk to the man behind the brand, Chris and I discuss who Rizzo Tees are, why are they so popular? and What their #WishList for Christmas is in 2010.
Hi Chris, It’s great to introduce yourself to the Design Juices readers. Why don’t you tell us how Rizzo Tees came together and what you bring to the world of online t-shirts.
Rizzo Tees was born in 2007 as the answer to the question I had been asking myself for so, so long: “What kind of business can I start?” I’ve had the entrepreneurial bug for years, but lacked the big idea. When I ordered some tees from Snorg Tees and Busted Tees back in October 2007, the shipment arrived and the light bulb went off in my head, saying “You can do this.” I started planning immediately, and my site went live one year later, on October 30, 2008.
It’s been a very fun two years so far. I’m not selling enough tees to buy my gold-plated rocket car yet, but I’m having loads of fun. There are alot of funny t-shirt sites out there. What sets mine apart is me (not to sound like a d-bag!). I try to make it very easy for my personality to shine through in whatever I do, which in turn lets customers get to know me. And not alot of companies really want their customers to know the employees behind the business. They may think they want customers to get to know the company, but to them, that does not mean getting to know the employees. For companies both large and small, I can tell you that is a mistake.
For me Rizzo tees has a really cult band of followers across the web, whether its been hearing the guys on the TIAP podcast rave about your designs, or seeing people tweeting about you. It seems you are a really popular all round (guy) and brand. Do you feel a sense of having such a large community of fans and supporters of the Rizzo tee brand?
Thank you for the very kind words. For me, it boils down to getting to know people, and letting people get to know me. Much of this comes back to Twitter. Yes, I have a Facebook fan page and a blog, but Twitter is what I’m known for, and where I meet with most of my success. To think there’s a group of people that follow what I do, that think I’m doing something right….. it’s just massively humbling.
Your F bomb t-shirt is a relatively new design for the Rizzo tee store. But which designs have been the most successful for you? & What do you put this success down to?
Props To My Tweeps is the #1 all-time best seller. Mayor Of Your Mom On Foursquare and F-Bomb are two newer tees that have done extremely well. I Hate Pants and my two Bacon tees are also great sellers. I’ve noticed that the social media tees do well, as do ones that talk about bacon. I have tees that I thought would be runaway smash hits, and they don’t sell. So I’m still trying to crack the code of tee design success.
You claim to have shelves with over 1,400 tees left on the shelf? But what has been the most successful day in Rizzo tees for sales? Am i wrong to guess around Xmas time?
This will be my third Xmas selling season. Indeed, this is a great time of year! I’ve also been featured on Deals.Woot in the past, and those were big days.
Rizzo has its own give back to ‘Food for the Poor’ why is the charity something you chose to give back to? How has this relationship developed? would you recommend giving back to charity for other t-shirt businesses?
I’m not a big church-goer, but a few years ago I was in church and they talked about this charity that feeds people down in Haiti and other areas of Central America. It was rather moving, and when I decided to give some portion of profits to charity, they were the first charity that came to mind. My donations have been paltry so far, but it’s better than nothing. I do recommend that t-shirt companies find their altruistic selves and commit to give money to the charity of their choice.
Learn more about Food for the Poor and giving back at http://www.foodforthepoor.org/
Will Rizzo Tees being doing anything special for Christmas and New years?
I’ll probably have a sale or two along the way. I don’t have any Xmas or New Years designs on tap. I’m mostly going to spend time with family, and I’ll also be working on my new “The Pain Of It All” video interview series. I’m doing a series of 100 interviews with Americans that have lost their jobs. There are alot of stories to tell, and alot of inspiration to pull from the struggles and successes of others.
Complete this sentence: “All I want for Christmas is…”
All I want for Christmas is a healthy family.
Rizzo Tees: Favorite Designs
Mayor of Your Mom on Foursquare
OM NOM NOM
Props To My Tweeps
Barack That Ass Up
Thanks to Chris of Rizzo Tees, for talking his time out with this interview today. Tomorrow we will be interviewing and featuring Saucewear. #WishList
Don’t forget to enter the second part of our #WishList giveaway with some photo fun, which will be judged by Jason Sadler of I Wear Your Shirt.
Special thank you to Greg Wilson of @Your_Say on twitter, for event social media consultation.
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