Today on day eleven of the 12 Days of Christmas #WishList; We bring you an interview and showcase of the works of online t-shirt store Sogeshirts. We recently got a chance to talk to the man behind the brand, Tim and I discuss who Sogeshirts are, how to keep your brand fresh? and What their #WishList for Christmas is in 2010.
Hi Tim (&Dave,) It’s great to introduce yourself to the Design Juices readers. Why don’t you tell us how Sogeshirts came together and what you bring to the world of online t-shirts.
Sogeshirts came together three years ago. Dave and I wanted to put our creative juices to work and we both had some t shirt ideas that needed to be brought to life. We had to learn on our own what worked and what didn’t. Dave did a lot of studying of web design while I studied marketing and social media. I think we bring original fun t shirt ideas that everyone can enjoy. We have shirts for kids, cute shirts, regular funny shirts, and even offensive shirts as well as graphic tees. That is our strength I think.
Is your business exclusively online? do you have any plans to work to create T-shirts for a retail environment?
Right now we are exclusively online but we would love to be in a retail environment in the future. It would be a dream to either have our shirts in other retail stores or have a retail store ourselves.
Are there any T-shirt ideas which have died? What have you done to overcome these failures? Its not possible to guarantee success in every design right?
Sure we have had some designs that have not been the hit that we have hoped. That happens. For the most part we keep all our designs up because at this point in time we can being on Cafepress and Zazzle. However for tees we screen print ourselves only our best sellers will be sold.
What kinds of things do you think are inappropriate for a T-shirt design? or Is it finding your own niche and sticking to it?
Well for us we tend to steer away from racist, bigot, or sexist type designs. We don’t want to make shirts that hurt people. There are definitely a niche of people that love those kind of shirts but it is not for us. You also will never see us doing shirts trying to capitalize on celebrity’s deaths.
How do you try and keep your brand fresh and working online? Which things do you find to be most successful in finding in new fans/customers? competitions? giveaways? reviews?
I love working with bloggers. Love running giveaways and contests. You get so much exposure from working with different groups of people. Bloggers to me are the best way to advertise. I like to take our shirts to the people itself so when a passionate blogger likes our shirts and wants to work with us how can we say no? I think a giveaway paired with a review is the best way to get double exposure. You get the honest review about someone raving about your shirts and pair that with new fans/potential customers who want to win some of your t shirts in a giveaway.
Will Sogeshirts being doing anything special for Christmas and New years?
We have many giveaways lined up before Christmas including this one. The 12 Days of X-mas giveaway which we are very excited about. Aside from that I think we are both going to celebrate Christmas and New Years with our respective friends and families.
Complete this sentence: “All I want for Christmas is…”
All I Want for Christmas is to sell lots of t shirts. Hey I’m honest.
Soge Shirts: Favourite Designs
Bannanas Gone Wild
Silly Boys Trucks are For Girls
I Don’t Have an Inside Voice
Thanks to Tim of Soge Shirts, for talking his time out with this interview today. Tomorrow we will be interviewing and featuring Thriving Ink and Webgrrl. #WishList
Don’t forget to enter the second part of our #WishList giveaway with some photo fun, which will be judged by Jason Sadler of I Wear Your Shirt.
Special thank you to Greg Wilson of @Your_Say on twitter, for event social media consultation.
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