Today on day twelve of the 12 Days of Christmas #WishList; We bring you an interview and showcase of the works of online t-shirt store Webgrrl. We recently got a chance to talk to the woman behind the brand, we discuss who Webgrrl are and What their #WishList for Christmas is in 2010.
Why don’t you tell us how Webgrll came together and what you bring to the world of online retailing.
The name Webgrrl came together on Jan 2nd 2000 after i moved to Sydney and went out partying for New Years and made the resolution to Meet more people, to go out more and to get out of my shy shell of being a stay home solo mum of four.
From that time onwards, i started to volunteer my skills/talent as a self taught desktop publisher/graphic design & event photographer to various communities which i personally love to be surrounded with, mainly in the Music & Entertainment (Dance/Parties). The main community that gave me a ‘chance’ was the Sydney GLBT (Gay & Lesbian) community and thru them i was offered opportunities such as flyer design, newsletter design and production and even 4 years as a media photographer for the infamous Sydney GLBT Mardi Gras parade – and my works was published Australia wide. By 2001 i was employed (freelance) as Graphic Designer by Stonewall Hotel in Sydney and in June 2001 was given a great opportunity to organise a dance party part of the week long Stonewall Pride Festival held annually – which gave me an insight of my potential that i had not realised before. From doing that event i came into contact with the Psytrance (Psychedelic Trance) community in Sydney which entered me into a world that i had been searching for, but not realised i was looking for, if that makes sense..
Webgrrl’s digital arts brings Alternative arts and designs that is not usually found in the ‘mainstream’ world. I have always been attracted to the alternative, hippy, (underdogs) types of way of thinking which includes music and arts – and always found that whatever that was out there in the sense of retail (posters, t shirts, etc) was always overpriced, and not affordable to the general public – and that is something i wanted and still practise : Create products that is different from the rest at affordable prices.
You have shops of products all across the web with; Zazzle, Cafe press, Redbubble to name a few. Which of these is the most popular format? if you could only pick one format online to sell your products which would you choose?
Cafepress was the first place i joined and created my first design (June 2005). RedBubble i joined in Feb 2007 when they first launched, and they gave me the platform to shine and see my true potential thru their extensive marketing – which resulted my designs being featured in Australia’s main newspapers.
However ZAZZLE (which around that time went thru a huge overhaul of their practise/commissions and look : read here & here) is the main place that has made me regular sales and income – so much so that i have now am doing what i do fulltime (if not more). So the answer is Zazzle
We know you as being an Aussie native What are the biggest obstacles in being an Australian online store? Is your largest market share of customers the USA? or Australia? or other?
Biggest obstacle in being an Australian online store is that i find Australians are still apprehensive and behind in terms of Online Shopping, as they prefer still to keep to traditional ways. Our internet is also more expensive than the rest of the world, but we are improving fast with technology and the older generation (my age group and older..LOL) are slowly realising that you can do more with a computer than just email
About 85% of my sales are from USA customers and next would be Europe. I’d say i only get about 2-3% of Australian customers – but then its probably because of my style of design/arts.
Where do you see Webgrrl in 12 months time? any specific goals to achieve by the end of 2011?
In 12 months time, Dec 2011 i would like to see my business reach its goal of earning at least $100 per day and once that is reached i hope to travel with a good (powerful) laptop and my cameras for at least one year, probably around South East Asia mainly due to fact that the currency exchange works better than travelling elsewhere. During that time i will keep on doing what i do, design and photograph and live off the money i get from my sales.
Years ago long time before i started doing any of what i am doing now, i’ve have always said my ultimate success would be when i can make my whole life a tax deduction. I have lived by the words of Rumi “Let the beauty of what you love, be what you do”.
I have four kids that i have raised totally myself for 15yrs out of the 24yrs as a stay home mum. Other than my kids, i dont have any family here in Australia (they all live in UK and ive only seen them twice in 25yrs). So now that all the kids are independent (and in August this year i became a Grandmother!) its finally my time to do all the things i dreamt of doing whilst raising the kids, living on government support. Travel and meet people and see things that i only used to see in books, magazine and Flickr
Will Webgrrl being doing anything special for Christmas and New years?
Not really, I will be at home on my own probably doing some art, design, catching up on my studies and celebrating it with my online friends on Facebook. I have just moved to this area in May (population 290,000) and i don’t know anyone in this town, and my kids are scattered around in various states in Australia. Christmas and New Year’s is really just another public holiday for me that i have to make sure i have enough food/supplies whilst the shops are shut 😛
Complete this sentence “All I want for Christmas is”
All i want for christmas is love, health and happiness shared and appreciated by everyone around the world”
Webgrrl: Favorite Designs
Thanks to Webgrrl, for talking her time out with this interview today. Tomorrow we will be your last chance in entering our 12 days of Xmas event. #WishList
Don’t forget to enter the second part of our #WishList giveaway with some photo fun, which will be judged by Jason Sadler of I Wear Your Shirt.
Follow the complete event and keep in touch with all things on the site with our RSS feed.