Below, you’ll find fifteen examples of popular fashion blogs each with its own unique angle. As an extra treat, we included 10 stunning fashion retail sites that are likely to inspire you as well.
15 Fashion Blogs with Prêt-a-Porter Content
The high traffic-potential of fashion blogs has caused this niche of website to grow dramatically, both as a stand-alone web page and as an offshoot of larger retail, magazine and newspaper websites. Unlike a business website, a blog is a place where fashion professionals and amateurs can be more creative. Although these blogs can sometimes serve themselves as an ecommerce websites, most of the time they are simply showcases offering visitors an inside look at fashion shows, trends, and what people on the street are wearing. Each has its own unique focus and personal style.
Cupcakes and Cashmere
A rather personal website, Emily Schuman’s blog incorporates photos of her wearing different outfits with gorgeous outdoors photography, beauty advice, home decorating advice, and recipes. The result is a comprehensive look into the life of an ultimate cool girl – the type of well-rounded, successful, young fashionista that most viewers will aspire to be. The site has won top honors in the blogging world and serves as delicious proof that you can make a website whose scope covers more than one aesthetic interest.
An extension of the online retail website ShopStyle, Fashionologie offers insider news, tips, trends, and photo slideshows.
Along the lines of Cupcakes and Cashmere: one girl’s adventures in the world of fashion.
Jak and Jil
Haunting the outside (and sometimes inside) of fashion shows, events, and stylish gatherings, the Jak and Jil blog proves that those sitting in the audience are just as well-dressed as those on the catwalk.
Le Blog de Betty
A France-based version of a Cupcakes and Cashmere or Sea of Shoes. Photos of a stylish girl’s personal outfits and fashion.
An extension of Purple Magazine. Candid shots of fashion industry insiders and the editor’s well-heeled friends makes for an enticing montage of the glamorous life.
Sea of Shoes
Started by a fashionable Texan when she was only in her teens, Sea of Shoes serves as inspiration to many a clothing-obsessed young girl. It proves that you can make your own website – and dress chicly – no matter what your age is. Okay, so Jane has access to her fashion insider mother’s wardrobe and connections, but it’s her daring style and confidence that keeps readers coming back for more.
Like The Sartorialist, The Facehunter, and Style Sightings (all to be found on this list), Style Clicker consists of a simple white web page background color, which offsets moody and stylish photographs of remarkable outfits seen on streets around the world.
More of the same.
The Cherry Blossom Girl
Yet another personal blog run by a stylish young girl. Giddy, feminine and romantic.
See: The Sartorialist. Facehunter is a well-respected version of the same sort of street style photo diary.
The Moment is Time Magazine’s daily fashion blog and is one of several fashion-related offshoots that they’ve started. When the most renowned paper in the U.S. is choosing to create blog pages dedicated to fashion, it’s a sign that the industry has taken off.
Whereas The Moment is an offshoot of the New York Times, The Cut is an offshoot of New York Magazine.
The Sartorialist was one of the first major fashion blogs and, to this day, it remains perhaps the most renowned, having already inspired a coffee table book and millions of copycats. The Sartorialist’s approach is deceptively simple: completely devoid of web page background images, the look is completely streamlined, using one of the most basic web page design templates available. The pared down visuals keep the focus strictly on the photography. It’s an impeccable eye for great combinations and daring street fashion that keeps The Sartorialist in style and shows how to make a website that capitalizes to your strengths.
What I Wore
Sleek magazine-like version of a personal style blog, incorporating industry-insider shots of fashion houses and runway shows.
10 Show-Stopping Fashion Designer Websites
Like shop windows, the homepage of a fashion designer’s business website needs to be bold, exciting, and eye-catching. It should aim to engage the visitor, encourage them to come in and look around, and make a statement about the designer’s personal style philosophy. Generic sites won’t do the trick, while Flash templates, unique graphics, a moving digital portfolio, or strong images can make an impact. In varying ways and in different directions, each of these 10 designers has adopted a style of site that complements his or her fashion sensibility and makes a memorable impression on the visitor.
3.1 Phillip Lim
Flash intros of video shot at Lim’s runway show give way to the website’s plain white web page background color, which is a blank canvas for creative graphics of sticky notes and Polaroid pictures. Scroll over each item for pop-up links to the website’s other pages.
Minimalism at its most intense: a single box switches back and forth between two images and no writing appears. Enter to the main web page and the opposite dynamic is to be found: a few gray words provide links in the corner, but the site itself is devoid of images. A reminder as you make your own website that great impact can be made without the visual overload.
The Helmut Lang “Journal” reads like a fashion blog. This creative approach allows the designer to post pictures of press pieces where his work is featured, paparazzi shots of celebrities dressed in his clothes, featured items of the day and other creative pieces, such as what song is currently playing in their showroom.
The Lanvin website’s use of a single dramatic, full-page photograph conjures up an ad in a fashion magazine. Glossy, exuberant, and dramatic, it sets the mood for the designer’s highly glamorous collection. A good example of how to make a website that evokes an emotion and tells a story. After all, fashion speaks to fantasy.
An illustrated rendering of a Marc Jacobs store is cheery and playful, much like the designer’s style. Cartoon figures welcome visitors with little pop-up dialogue bubbles, catwalk videos play in the windows, and drop down menus add to the dynamic and interactive feel. Learn from Marc and don’t be afraid to break the mold in order to make a website that speaks to your personality.
The retail store with its own line of clothing follows in Marc Jacobs’ footsteps with an illustrated Flash website featuring a New York skyline, billboards, and even a moving blimp. Each element contains a link to a different section of the website.
Another example of how you can use a dramatic full-page photograph to visually arrest viewers. Prada’s colorful picture is once again paired with minimal information and graphics, although a fun and flashy video, featuring their latest ad campaign, brings life and sound to the page.
Visitors are greeted first with enigmatic, architecturally-inspired web page background images. This, paired simply with the Prabal Gurung name makes it difficult to tell at first what the website is. Colorful pictures then appear and the connection emerges that the clothes’ geometric lines may very well be inspired by those first architectural renderings.
A luxurious fabric piece seen in extreme close-up, provides the only web page background images for the Thakoon website. Dynamism is created through an automatically-playing video from their most recent runway show.
With photographs of his model displayed inside the illustrated graphics of a shop window, Zac Posen shows how to make a website that is both sexy and playful. The page beckons visitors to enter, creating the same type of visuals and feelings of desire that stop shoppers in their tracks on the street and convince them to walk into a store.