Contemporary Art in Digital Media: Learn to be creative

Art made with digital media or digital art has been the subject of lot of discussions and discourses lately. Digital art can be defined as the process wherein, creative art is produced using digital technology. In the modern world digital art is a part of the ‘new media art’.

Today, most of the art and science colleges offer courses in digital art involving an interdisciplinary research across the sciences, arts and humanities. This shows the mounting popularity of art in digital media in today’s world. There is huge demand for artists and designers who have the expertise to create art using digital technology. Therefore, a new team of creative talent is the need of the hour.

Sweeping impact of digital technology in art

Contemporary art cannot overlook the all-encompassing effects of digital technology. Digital media has played a very significant role in transforming the institution of art. Most of the art forms, such as painting, drawing and sculpture have found new medium and tools for its production. New terms such as net art, installation, and virtual reality have been introduced into the contemporary art scenario.

Artists are increasingly using advanced digital media, remote sensing technologies and internet media not only for the creation of art, but also for the preservation of art. Digitizing art is the new way of conserving valuable art pieces. The process of production of art and means of its display and consumption has undergone major changes. The social role of art is also redefined, thanks to art digitalization.

Though there are group of people who consider computer-based or digital art and contemporary art as two different art production practices; it is impossible to ignore the significance of the former. Contemporary art has already found a respectable place in the digital world. But the need for creativity should be emphasized in all dominions of art forms.

Need to be creative in digital art

There is a huge outcry among traditional artists regarding the authenticity of art created using digital technologies. They argue that creativity is lacking in most of the digital creations, and hence they cannot be treated as a genuine art form.

Artists with this point of view do not intend to despise art creations that are influenced by or are created as homage to former artists and their art creations. Be it art or science, any new creations are a continuation of earlier works. But the implication here is that anything new should add value to itself and should not be turn out to be copies of the original. Meaningful works of art is required and an art becomes meaningful and expressive when it is rich in creativity. A poor version of a classic art is doubtlessly despicable.

Irrespective of the medium of art, it is the aesthetic and artistic sense that has to be examined and appreciated. The propagators of traditional art should realize that art produced through digital technology is like any other art forms. The basic factor that makes the two art forms different is the tools that are used in the art creation process. While expressing an artist’s visualization, creativity or passion tools should not be given utmost importance. It is high time to realize computer as just a medium through which art is expressed.

It is not about computer-based art or non-computer based art; but the creativity in art has to be given proper attention and admiration. Contemporary art in digital media should encourage creative talents, not creators of poor renditions.

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    Arts have constantly evolved, even if the traditional art lovers would say that digital art has no soul, i say that this is the future.