Interioricity zwei21 2

Zwei21 Exhibit Interioricity at Milan Furniture Fair 2012

German Design Label zwei21 are at Ventura Lambrate ( Via Massimiano 6 ) aka Milan furniture fair, Jasmin and Marc from zwei21 are exhibiting their design; Interioricity. Put simply the pair describe the design as “a lamp combined with an extension chord.”

It is invisible, intangible, fascinating and almost magical. It helps us in everday life, we are dependent on it and hardly can survive without it. Our relation to electricity is ambivalent. On the one hand it is a dangerous complicate technical thing that has to be firmly installed inside concrete walls with standardised and certificated interfaces, not made to be decorative but to feel save living with it. We hide plugs and cables.On the other hand it enables us to run our gadgets and devices that accompany us and we use cables and plugs all the time.

So why not spend some love to work on things we need and use everyday? Questions wait to be answered.

Coloured textile cables, plugs, lampshades and joints can be combined and placed in various constellations.The extension cord with the plug works as a cable storage on the wall. The setting can either consist of one single cable or there can derive up to three cables from the joint. The ends can be equipped with electric plugs or LED lamps. All lamps and plugs can be hung or placed on a desk. Metal frames hold the lampshades in position.

 Zwei21 Exhibit Interioricity at Milan Furniture Fair 2012

 Zwei21 Exhibit Interioricity at Milan Furniture Fair 2012

 Zwei21 Exhibit Interioricity at Milan Furniture Fair 2012

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    thats really nice ..!