Interview Art Director Rebecca Rumble
Today we interview Rebecca Rumble, from whom many of your will recognise her work from Vice but she has worked for several big companies such as; Icelandic Air & Virtue. Her work was a great inspiration to me and I trust you will all take as much from this interview as I have putting it together.
Who is Rebecca Rumble & How would you describe your work?
I’m a digital creative, who has a massive obsession with youth and counter culture history. I can’t really describe my work. I don’t think i’ve found my signature style, just yet. As I’m constantly shifting between video, motion design, illustration and graphic briefs.
Do you have a favourite project you have worked on to date? Why was this project so enjoyable for you?
The project I’m working on at the moment would have to be my favorite. Its a video promo for Icelandic Air. It’s an extremely conceptual piece. It was so inspiring to be on location amongst the Icelandic landscape and to be directing with video again. I think every once in a while its good for any creative to leave the comforts of there computer and challenge themselves with a different form.
What plans do you have for yourself in 2013 and beyond? Do you have a definite route you would like your career to follow?
For the past few years I’ve always had a definite route mapped out, which I’ve stuck too. I guess I still have one now but this year its a little less certain which makes it more exciting. I’m hoping to leave London for a while and experience working abroad. Hopefully I can do it with Vice, since they’re global.
What is the attraction to moving and wanting to work abroad? Do you enjoy working in London?
I guess the attraction to working abroad appeals because its an amazing opportunity to start a fresh. To challenge yourself in an unfamiliar environment, discovering new things and meeting different people. Don’t get me wrong I love London its great, a real melting pot. But when you’ve lived here for 7 years it begins to loose its sense of excitement.
Talk to us more about your work at Vice, what is your weekly projects and jobs with the company?
My work at Vice is extremely varied in style but always focused within motion design. It completely keeps me on my toes as the turn around is so fast. I’m generally working on 3 different graphics packages a week for Vice.com, these are usually quite lo-fi to fit with the brand.
Where as when I’m working on briefs for Vice’s sister ad agency Virtue, the output of the work we produce tends to be more polished, high end graphics.
Do you have a preferred style of work in terms of illustration/motion design to work on? Or is changing between them good to keep your skills fresh?
It’s hard to stick with one creative style at Vice, as the demand from brief to brief is so different. Vice is all about keeping current with emerging trends within the underground youth cultural movements throughout the world. I guess our job in the design department is to reference and borrow certain styles. I guess this is what makes my job role so fun, is the freedom to work in such a way that is playfully creative.
How much time did you spend in education learning and how much of your skills were self taught?
I spent four years in education learning a wide range of skills like sound design, video editing camera operations and production. But the skills I use on a day to day bases are the ones that I taught myself.
Which people in the industry have been your biggest inspirations? & why?
It may seem an obvious choice but it has to be Warhol. It’s not so much his prints I admire although they’re great! Its the way he thought, (although this is debatable to wether or not they were his thoughts). How he adopted things like celebrity before anyone else, which has shaped the culture we live in today. His ideas as an artist and what art is, makes him extremely relevant 20 years after his death. Steve Jobs is the only other person, (from my life time) you could put in that league of sheer influencers. Who changed the way we think and changed culture as we know it.
What advice could you offer to a student in university hoping to follow a similar career path?
The best bit of advice for any student is work hard, be confident and stay relevant.
How time can you devoke to twitter and social networks/media to promote your work? Is this something you enjoy doing?
I spend at least 15 minutes every day keeping on top of my social platforms. I try not to use twitter as a self promoting tool but a tool to connect with others from my industry around the world.
Keep tabs on Rebecca Rumble on her Website, Tumblr and @rebeccarumble on Twitter.







Pingback: Nothing found for Blog 2012 07 11 10-07-1293229