Zoe Kelland is a freelance illustrator and designer and a graduate of Loughborough University. Inspired by culture, place and social issues, “I try to create work that makes the world a better place, even if it’s just by making someone smile!”
“The viewer is encouraged to scratch away the top, negative image of a girl living in poverty to reveal an empowered and educated girl. The viewer is shown the power their money can have in transforming a girl’s life. This is design 1/3 of a series of interactive advertisements, aimed at increasing support for Plan UK’s ‘Because I am a Girl’ campaign.”
“I’m particularly interested in projects raising awareness of social issues, or promoting charities or community projects. One of my most recent projects is an interactive print advertisement for international charity Plan UK. The aim was to produce an illustrative piece that engaged the viewer, drawing them in to realise their power to transform a girl’s life through supporting the charity. With this motivation I designed a series of scratchable advertisements, where the viewer is encouraged to scratch away the top image of a girl living in poverty to reveal an empowered and educated girl beneath. The viewer is shown the power of their small change to transform a girl’s life. The designs were commended in the YCN Student Awards 2013, which I’m incredibly excited about.
Another passion of mine is reportage illustration, observing place or culture. My dream afternoon is to sit somewhere exciting in the sun, get my sketchbook out and draw it. I recently undertook a self-initiated brief to create a book of reportage drawings of Kenya, which indulged my love of Kenyan culture and books! I’m also a big reader and the desire to draw scenes from novels was one of the reasons I became an illustrator.”