GO:A Kidd’s Guide to Graphic Design by Chip Kidd is available now on Amazon and all good book stores, this book aims to turn around the younger generation to the world of graphic design. With christmas coming, it would be a great present for the creative nephew or niece in the family!
“Described by USA Today as the design world’s “closest thing to a rock star”, Chip Kidd is an Internationally renowned and lauded graphic designer. By creating more than 1,000 award-winning covers he has revolutionised book design, and now he is setting out to inspire the younger generation in Go: A Kidd’s Guide to Graphic Design.”
‘Congratulations, you have decided to open this book, even though you have no idea what it’s about, and the cover is weird and seemingly at cross-purposes and possibly even pretentious. But you opened it anyway. And you know what? That was a design decision. Yes indeed, whether you realised it or not, most of the decisions you make, every day, are by design…Take my word for it, you are a designer. ‘Chip Kidd opens with the promise that everyone is a designer, and uses every page to show the reader why that is. Each spread explains and demonstrates a critical introductory graphic design concept, the same ones taught in the first year of art school: form, size, scale, repetition and pattern, colour, typography, etc. Beautifully designed, and clearly explained, GO: A Kidd’s Guide to Graphic Design, is an original, truly one of a kind.’