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Side by Side Creative Typography Experiment

Side by Side (a design agency from Sheffield, UK) are sharing with us their creative experiment where they set themselves 12 questions (1 per week) to answer in any way they choose.

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‘On April 1st 2014 we turned 1 (hurray to us). We found over the last year that client briefs can occasionally be restricted by timescales and budgets, so we came up with Side vs Side. Rather than working together, we’re working against each other. Think Rocky vs Apollo Creed, Tyson v Holyfield & Kayne West vs anyone with a camera.’

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Each week we will ask ourselves a question, and then answer it any way we choose. Like all good fights, there are rules:

• 1 week per piece
• A4 outcome
• Overall budget of £100

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