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MADE Unboxed: New Social Showroom

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MADE.COM has unveiled its latest innovation to connect its online customers with the offline world; MADE Unboxed.

Unboxed enables people to connect with existing MADE customers in their own neighbourhood, take a virtual house tour and even meet face to face to see how they’ve styled their MADE products.

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Avoiding the high street and expensive middle men such as agents and importers and instead they source direct from the makers and sells online only. Unboxed aims to bridge the gap for its customers who would like to see its products in a real life situation before purchase. Visitors to the platform can search by postcode or by product to see who has purchased what in their area.

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The platform launches with almost 100 ‘brand advocates’ who have their own profile including professional photos of their home. However, any MADE customer is welcome to participate and share their home photos.

Unboxed is the latest investment in innovation for the brand that was one of the first e-tailers to bridge the gap between online and offline with its showrooms in Notting Hill and Leeds; undergo a trial with digital tagging service CloudTags within its London showroom and also launch an augmented reality app enabling customers to view its products within their homes.