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NUA Graphic Design Graduate Jake Evans of Jok-Design

Jake Evans is a graduate of the Norwich University of the Arts, he has since setup his own graphic design studio; Jok-Design.

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‘I Find it strange to think now that I nearly didn’t take design as my path. I wasn’t sure what I wanted to do as a career and took a year out after my A-levels working the early shifts at a heliport whilst I worked out what I wanted to do. I hadn’t considered Design as a career move when originally going through the UCAS process as I enjoyed it so much and i had decided that working should feel like hard work.Thats not to say i don’t work hard as a designer but it just doesn’t feel like it when you’re enjoying it.

I finally sorted through all my projects and back up work from my time at NUA and high school the other day and it was interesting to see the sheer amount of it there was. Literally trees and trees of material but also all that I have learnt about Design since i started University and all the knowledge I absorbed from my two college design teachers or as I now know them as friends the Randalls. They are two pretty special people who without I honestly don’t know what I would be doing now. Its a good example of the importance of great teachers.’

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‘As for inspiration, the first people who really got under my skin were probably Kustaa Saksi the Finnish illustrator and the Constructivism pioneer Alexander Rodchenko. Its not something I could give you much of a reason for but their work just spoke to me. The former opened the door to a great deal more inspiration in the form of Scandinavian Design. Most of my passion for design is based in these nordic nations design practice, it was the subject of my thesis and a subject I’d like to think I know a great deal about. In fact if there is one place that I just couldn’t turn down if I was offered a job there it would be at the Swedish studio Stockholm Design Lab. Working with Björn Kusoffsky is definitely one for my to do list.

Inspiration can also come from weird places though and a magazine article from an old food magazine is probably one of the weirdest things that I keep. I remember thinking the art direction on these 10 pages being really beautiful and I still go back to it when I need a reminder of what design can be like if you just persevere. If I was to give advice to anyone now studying in the design world it would be to always persevere. That and make friends with as many people as possible. Determination and friendly contacts are your most important resources.’

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Website | Facebook | @jokdesign