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Falmouth University Graphic Design Graduate Jo Hopley

Jo Hopley is a recent graduate in Graphic Design from Falmouth University.

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‘I remember discovering Photoshop at the age of 11, and begging my mum to buy me the 7th edition disc from eBay for £50. I think the moment I made my first MySpace background that was it, I knew I wanted to be a graphic designer. But I’ve come a long way since those days. I was so proud of myself the day I got into Falmouth University, my college tutors told me I wouldn’t get accepted straight from A levels without a foundation year but I guess they were wrong.

The past 3 years of Falmouth has taught me there is an idea behind everything. It’s not as simple as mocking something up on Photoshop or Illustrator and going “Ta-da”, that’s not gonna get you anywhere I’ve discovered. I’m surprised by how many fine liners and pages of A3 paper I’ve gone through, especially in my final year pushing my ideas for weeks on end before even touching my laptop.’

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‘My final portfolio has a nice collection of various areas of design but my personal passion lies within branding and packaging. Coming from a dairy farm background, I’ve learnt the necessity of these two elements of design, as your product needs them to sell otherwise you’re deemed as untrustworthy to the consumer. I find inspiration through shopping around, whilst in the supermarket i’ll see packaging and pick it up to examine it. I’m also one of those annoying people who adjusts shelving displays so its all equal and neat. I recently set up an instagram account; thewhole_package which showcases the vast amount of images that filled my cloud storage of packaging I have collected over the past 3 years to inspire others like they did through my projects.’

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