Jake Bailey graduated from the University of Lincoln Graphic Design course this past summer. He holds a keen interest in typography and brand identity whilst looking for the solution to the problem at hand.
‘I like to try and keep my work as simple as possible, with a bright and bold outlook. The message to the piece is essential and if I can get people thinking about what’s being said that’s the main thing. Typography and communication plays a huge part in my work, I just love to work with words, this was instilled into me by my lecturer at College and then further ingrained by the fantastic tutors at University.’
‘Influence comes in many forms, the world that we live in and the people within it are so unique and different, you pick up bits and bobs here and there. It’s impossible to please everybody but that’s what a designer sets out to do, and that’s why I love it.
Since leaving university I have been lucky enough to keep myself active through freelance work, these are primarily branding and identity. The thing which struck me was the diversity of each client. I’ve branded a 400 year old coaching inn which was full of history which then contrasts to working on giving a fencing contractors or mortgage company a visual language.’